A technique, used by the late, great Stan Lee, to create many of Marvel's most popular characters -- The Fantastic Four, Spider-Man, Iron Man, Thor, The Incredible Hulk and all the others you know and love, today -- and grow Marvel into globally-recognized brand and multi-billion dollar company. And how I've used this same methodology to help your courses not just get more attention and interest , but create a fanboy-like loyalty for YOU -- where students almost reflexively snap up every new course or product you create without thinking -- potentially bringing you more course sales over time (Lesson 2).
A propaganda tool, used by Joseph Stalin, to create blind obedience among his closest allies and followers -- and an ethical way to use this technique to create raving fans and help sell your courses. Certainly not for the easily offended, but the method itself is agnostic. Like a knife, it can be used for good or bad. I'll show you how I use it to create a kind of "blind faith" in my audience and use that to sell more of my courses -- without turning into a murderous psychopath :D (Lesson 2).
The "Gary Vee" Marketing Method. A single sentence from one of Gary Vee's old speeches turned into a marketing method that's earned me tens, maybe even hundreds, of thousands of dollars, in course revenue. It's now my most effective method and the primary way I sell my courses... and, strangely enough, it's almost entirely "hidden" from public view -- so nobody knows I'm doing it. This the first time I ever revealed this strategy... and I show you what it is and how to do it yourself in this course (Lesson 7).
A course-naming hack, developed by the King of Online Dating, to slice through all the noise and command attention -- even in the most crowded niches. Everybody and their brother's, dog's sister is creating a course it seems like. How do you get people's attention in that environment? A seductive course name is half the battle. I'll show you a simple course-naming methodology (I learned from the man almost universally-agreed-upon as the king of the ultra-crowded online dating niche) that can not only help you slice through all the noise and get people to pay attention to YOU and YOUR course... but can also turn those who do take your course into raving fans and lifelong customers (Lesson 4).
The secret to crisp audio even in noisy environments. I live on a farm with horses, dogs, chickens and 1-year-old daughter. My recording studio has a refrigerator that kicks on periodically and a fairly loud air conditioner and it's not soundproof. Yet, I'm still able to create clean audio that passes even the strict standards of sites like Udemy and Skillshare. I'll show you how I do it -- without a bunch of expensive equipment or software (Lesson 5).
A peculiar-sounding course format, used by popular YouTuber Brad Traversy, that makes your courses more engaging, more fun and more beloved by students -- without you jumping around like a cricket on crack. There's a reason Brad is so popular and everyone unanimously agrees his coding tutorials are some of the best... he consistently uses this weird-sounding, but simple, format to cram his tutorials with value. I'll show you what it is and how to use it make courses your audience will love (Lesson 3).
10 red-hot course topics handed to you on a silver platter. These topics span multiple niches and disciplines, so they won't all apply to you... but, if you have even cursory knowledge on any one of them, you could create a course *knowing* there's a market of prospects hungry for this type of information and remove all the guesswork when picking a topic (Lesson 2).
How many of the world's most famous business celebrities built their fame and fortunes. This sneaky little method isn't for the faint of heart -- it may even be considered shady by some -- but it's how some of the most popular online influencers created their fame virtually out of thin air. I'll show you a non-shady, completely ethical way to do it using online courses (Lesson 1).
The "underachiever" method of online course creation. I'll show you how I crank out new (high quality) courses month after month while still only working a few hours a day -- and running a wholly separate freelance business. Time is my most valuable asset. If creating courses meant I had to work 10 or 12 -- hell even 8 hours a day -- I wouldn't do it. I'll show you my highly streamlined method so you can add this lucrative revenue stream -- without adding more hours to your work day (Lesson 5).
The Godfather of Copywriting's method for finding course topics with large swaths of hungry buyers -- that doesn't involve Googling or any of the typical mumbo-jumbo. He started his career as the freelance copywriter LA ad agencies used to sneak in the back door of their offices to do the sales jobs their staff writes couldn't pull off. Now, he's considered one of the godfathers of copywriting and online marketing. I'll show you his method for quickly zeroing in on the course ideas with the most profit potential and ease of selling. You can rest assured you'll have a winning topic to create a course on (Lesson 2).
A tactic, used (again) by the great Stan Lee to garner deep emotional investment in his comic book characters -- to the point grown men were crying in theaters when Iron Man died -- and how to use a version of this tactic to cram your course with immense value... possibly earning you the same kind of emotional investment and loyalty. While other course creators barely scratch the surface on a given topic, you'll dig deep... cramming your course with value -- all in a way that's simple and natural for you. This is the "big secret" to how nearly all of my courses have a 90%+ satisfaction rate (something virtually unheard of in the industry) and why most of my students happily buy course after course from me -- often without even fully reading the sales material for them (Lesson 3).
A "newbie-friendly" marketing principle rapper 50 Cent leveraged to burst onto the music scene in 2003 and sell 12 million copies of his very first album. How he went from a virtual nobody to the best-selling album of that year and one of the best-selling albums of all-time. I'll teach you the method and show you how to use it to create a course with "blank copy appeal" -- which makes it way easier to market and sell when you're a complete newbie (Lesson 2).
The exact equipment, software, settings -- all the nerd stuff -- I use when creating talking head videos, slide presentations, audio recordings, etc. Which microphone I use, what camera(s), how I design my slides, how to create clean audio (with just a coupe minutes of editing) -- all the geeky tech info your little heart desires. I didn't create a bunch of walkthroughs and turn this into an 20-hour course, but I tell you what I use, how I set the settings and, most importantly, how to streamline it all to make your recording, editing and publishing process as quick and smooth as possible so you can knock out course after course without a bunch of technical overhead (Lesson 5).
The Quintessence of Value. It's the constant refrain of the Insta-gurus: "give value". But how? What actually makes something valuable? After 25+ courses created, over 30,000 paying students, hundreds of thousands earned... I can tell you definitively what makes a course valuable *to your students*. And I'll show you a simple way to cram value into your course... so your students walk way "dumbfounded" by how much they just learned (Lesson 5).
A sly persuasion principle, used by the controversial YouTuber PewDiePie, to create near-instant believability. How to create the same kind of cult-like faith (without acting like a weirdo) and how to use it to command respect, attention and maybe even more course sales. (Lesson 2).
A rapid-editing method I picked up from an obscure documentary on how big Hollywood movies are created. This method cut my editing time down to a fraction of what it was and is a big reason why I'm able to create so much content so quickly (Lesson 5).
Which course platforms to avoid at all costs (and the ones you can trust). With 25+ course created and nearly a decade as a course creator, I've been contacted by hundreds of different course platforms and put my courses in dozens of different places. Some of those platforms can add a easy new stream of revenue... and some are thieves just looking to steal your content. Inside, I'll show you not only how to protect your course, but also how to find the right platform for your courses to maximize what you earn (Lesson 6).
How a shy, broke trailer park kid with no respect and no connections came to command obedience and reverence from million-dollar CEOs and Fortune 5000 companies. His simple branding approach, discussed in Lessons 1 and 2, helped him command respect and client work from some of today's most popular business celebrities (including Lewis Howes, Ben Settle, Michael Hyatt, Inc. Magazine and others) -- and how you can copy his old school method using an online course (Lessons 1 and 2).
A "so obvious it's often overlooked" website you can use for uncovering the topics and information your prospects want right now -- to help you create a course with a large market of highly-motivated buyers (Lesson 2).
The economic theory, used by the wealthiest course creators, to charge $1,000, $2,000, $5,000 and more for their online courses. Apply this theory to how you create your course and you can charge almost anything you want. Don't and you'll have a hard time getting people to care even if it's free (Lesson 2).
Where to spend 80% of your time when creating an online course. Not naming, not marketing, not graphics, not recording, editing, fancy transitions or whiz-bang effects, not even the content itself. This one counter-intuitive task will account for 80% of the success of your course (Lesson 3).
An idiot-proof method for creating an overtly unique course. Nobody wants ho-hum or cookie-cutter. Nothing will kill your sales and student satisfaction faster. I'll show you a stupid simple (and authentic) way to create an unquestionably unique course that stands out and gets attention (and sales) (Lesson 3).
A consistently effective way to inject life and energy into your courses -- without acting like an idiot. Everything in your course, everything you teach should be oriented around this simple principle. Without it, your courses will feel empty and boring -- and create negative word-of-mouth (Lesson 3).
A counter-intuitive way of writing sales copy (I learned from the infamous copywriter, Gary Halbert) that generates a nearly-insatiable desire for your course -- without all the hoopla and over-promising. People are skeptical these days. There's a fine line between presenting your course in an exciting way and crossing over the line into hype. I'll show you a less obvious way of writing your sales material that rides that line and can increase your course sales -- even among your most skeptical prospects (Lesson 7).
A sly method for infiltrating even the most guarded niches on social media, establish dominance and attract new followers (who are ideal prospects for your course) -- without creating mountains of free content or "giving away your best stuff" and without kissing the ass of other online influencers. You'll come, you'll see, you'll conquer sotospeak (Lesson 7).
The "Ferris Bueller" method for creating content that's interesting and engaging. Remember that movie? The scene where Ben Stein is teaching and everybody's falling asleep because he's the epitome of boring. Well, I'll show you an easy way to make your course fun and engaging even if you have the personality of a door knob -- and without undermining your credibility and being inauthentic (Lesson 5).
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